Part 1: Can a self-published author (of fiction) succeed?

Certainly they can and, my husband, J. Robert Whittle, who writes all these popular, bestselling and award-winning novels that I edit, publish, brag about, and in recently years co-author, is a perfect example.  Because we are a couple (yes, married too, although I kept my very historical Scottish surname), this means we are ‘self-published.’ What a stupid rule! put in place naturally, by the large publishing houses eons ago to differentiate between ‘real authors’ and mere ‘wannabees.’

There has been so much written for and about non-fiction self-published books … most of them come under the category of ‘How-To’ books, so I am writing from a different perspective – the one I am more knowledgeable about.

They say that self-publishers finance themselves rather than being paid by a publisher. Fortunately, we became so well known across North America it took visitors to bring it to our attention. Now, I think it’s all been forgotten and they think of us as a regular publishing company (Whitlands Publishing Ltd.). Robert IS the author and I am the Publisher. He had virtually nothing to do with the publishing end of the business except when I thought I should ask for his advice from time to time! He had become a master book salesman and at that he was much better than I!

This can be such a lengthy and heated subject and I don’t want these entries to be too long. This will be continued, hence Part 1!

Our first book was ‘Lizzie’ and the print run was 500 copies (Dec 1998). This was the recommended print run in those days and was the only printing we have ever had to borrow money for … and it was our own!!

The loan lasted only 3 months … the time it took Robert to gain the confidence to sell 500 copies at coffee shops, grocery store lineups, the recycling depot etc.. We even had money in the bank at this point and printed our next run of 1,500 copies of the same book! The following year we printed a further 4,000 copies (they were selling like hotcakes! as word-of-mouth spread!) and the sequel to Lizzie came out on April 1st with a big launch at the Victoria Art Gallery. This was the only ‘book launch’ we ever planned – there simply was never enough time.

We soon realized that graduating to larger print runs meant less money paid up front and more in our pockets with each book sold. We began selling from our booth at markets (1999), craft fairs (1999), and the ferry terminal (2000). We have never looked back!!! I hear there are not many indie-publishers that can boast about this kind of success and it has continued for 13 years. Oh yes, it has been hard work for both of us and still is and it was my sole income until last year when I turned 65. Robert was forced into retirement in 1994 due to an old mining injury (see his bio and other posts) and in 1998 he began getting the old age pension, our only income when we began the books!

As self or indie publishing becomes even more popular due to ebooks, everyone seems to want to or is told they should ‘write a book’ so the competition has grown fierce. So we continue as in the past with no plan to stop now telling people at the markets that they can also get our books on ebooks at,, (all formats) etc.

I have only just begun this new blog format on my own website which has been around for many years. I seem to feel a need to share with you my 13+ years worth of experiences! If this introduces more people to our books in the process then I am doing a good job. The bonus for readers (and us) it that with our books in ebook format, they are more readily and cheaply available.

I have never joined author’s groups, although I have attended a few. Time has always seemed unavailable and they weren’t really my bag. My husband was the author, not me. I’m the at-home workhorse and I end up sitting here day and night filling my time with ‘work’ of one sort or another. A publisher’s life is filled with many things especially when they wear ALL the hats in the company!!

I had an earlier blog called:  Of Books, Marketing and Self-Publishing … but I’m in the process of incorporating it, along with a couple blogs on my hobbies, under this umbrella.

What is Historical Fiction?

We are constantly amazed when people ask, “What is a historical novel? Is it non-fiction?”

The easy/quick reply is: A novel is always fiction, but a historical novel always contains some component of history.”

According to Wikipedia … “Historical fiction tells a story that is set in the past. That setting is usually real and drawn from history, and often contains actual historical persons, but the principal characters tend to be fictional. Writers of stories in this genre, while penning fiction, attempt to capture the manners and social conditions of the persons or time(s) presented in the story, with due attention paid to period detail and fidelity.

My love of historical fiction began in my mid-20s, then fast-forward 25 years or so to 1990 when I decided to research my family history and discovered my own fascinating links to ‘real history’… Scottish history in particular. This began a new and extremely heightened interest in historical novels, especially those set in the UK and Australia.

LizzieSrs_white bgI was not to know at the time that in 1998 I would begin a new career as a publisher and that the books I was to publish and later co-author, would be … historical fiction! To date (2011), through our company, Whitlands Publishing, I have published 10 novels for my husband, bestselling author J. Robert Whittle. The first of these was a novel set in London, England during the Napoleonic Wars Lizzie: Lethal Innocence. Lizzie quickly became his first Canadian Bestseller. His fans reacted so loudly to this book, wanting to know what happened to Lizzie next, that it soon had a sequel and another until there were four books (Lizzie Series – shown at left).

Whittle’s fans were instrumental in persuading him to next write yet another historical novel series set in our local area of the Pacific Northwest in Canada and the USA. The first novel was Bound by Loyalty. This series became so popular it exceeded the popularity of the Lizzie Series. This bestselling Victoria Chronicles Trilogy is set in the Pacific Northwest (Canada and USA) and years later, we are still having to reprint due to its popularity.

Who says authors get rich?

(from Sept 4, 2005 but even more pertinent today)

It’s been another good week at the Bastion Square Market in Downtown Victoria, BC Canada where my husband, J. Robert Whittle, sells his historical novels – 3 of them now bestsellers. Amazing because many of the American tourists have gone home and I can’t blame them one little bit, with all the heartbreaking news of Hurricane Katrina filling the airwaves. This has made business substantially slower but then that does happen this time of year with kids going back to school.

It gives Robert more time to talk to his adoring fans and today was no exception. A lady and her friend came along this morning. The lady raved about his (Victoria Srs.) books saying she had loaned them all over her block and town!! … and everyone loved them (thank goodness for that!). They were now all waiting for the next book in the series to come out. It seems her friend didn’t realize she had been doing this and now decided she wanted to read them, so right in front of the author, she asked if she could borrow them! Some people have no conscience. Happily, the owner of the books told her friend she wasn’t going to loan them out anymore and she was going to re-read them anyway. Then she purchased another set of the books for a gift. This forced the other woman to purchase her own copies!!! Our fans are truly amazing 🙂

Now you might think this is very flattering and think that we are ungracious or worse. Yes, it is VERY flattering but although Robert would never complain about his fans, I am the pessimist of our family and I feel I must make a comment. I need to explain that these same people who loan books are always very vocal about asking us to publish books faster. With what I ask? If you don’t buy the books from the author or a bookstore, these used books just keep going around and around and we’ll need many lifetimes to become millionaires (which is what people say we must be by now)!!!

On the other hand, I’m also sure there are some authors reading this that are nodding their heads vigorously in agreement – please comment if you are. There are so many of us authors out there these days (but big publishers only want a sure thing you know, so they choose the Ludlums, Clancys, Clintons et al) and just keep making them richer. We have never taken the time to even write a submission to a publisher — we’re far too busy producing and selling our popular books and trying to keep our readers happy – a joyous problem I admit but sometimes I yearn for a regularly paying job … and a holiday would be nice (we took a cruise in 2009). (2011 note: we did seek a publisher, an agent and talked to several movie producers in following years but no luck for various reasons. So we continue as we have done in the past.)

Happy reading whether it be a used book or not (and yes, even I have been known to buy a used book, or read a loaner from time to time!) If you haven’t already, you should try one of our fabulous and very popular books. Come on, be brave, countless thousands of readers can’t be wrong. Sure, these books might have no sex or graphic violence but they are real page-turners nonetheless … and another 2011 update … now they’re all on ebooks (see the tab above). Check out: our webpage

Starting out … publishing is not complicated

Books ArriveUpdated November 28, 2013:
I assume, as you are reading this because of the title, that you’re a writer, a wannabe or already a self-published author and you think I might have some valuable information you can use to help you produce and/or market your book(s). I suppose this is true because I have learned an immense amount of information over the past 13 years. In that time, I became the publisher of my husband’s bestselling and popular novels and, as time allows, I will share some of the things I learned.

Does the thought of having a skid of books, like that in the photo, arrive at your door, scare the living daylights out of you? Well let me first say that you don’t start with anymore than 500 books and a smaller order with POD would be much less risky. That skid holds approx. 1000 books. We began with 500 copies in 1998 but Robert turned into a great salesman and our orders became greater. So began our adventure of a lifetime. This scene has happened almost a dozen times in our driveway and yes, some sell more than others and sometimes we make a mistake and order too many! Thankfully, soon after this photo was taken, POD and ebooks almost solved this problem for others … but not for us as we have too many fans who still want print books.

Self-publishing is definitely not complicated, as a matter of fact, it’s a whole lot easier now  than when we began, but it is VERY TIME and LIFE CONSUMING if you care enough to get it right. And if it means that much to you, YOU SHOULD CARE … I am shouting this out so you get the message. You will learn from this blog,our website and the internet, that successful marketing is an ongoing project. Any self-published, or otherwise, author can do it with all the help available to you today but there will be many challenges. I don’t want to sound crass, but in a nutshell … you simply get out there, in their faces so-to-speak, and promote, promote, promote.  If you’re not prepared to do that, don’t expect that allowing your book to sit on a shelf in a bookstore or at Amazon or on the Kindle Store that they are going to sell it for you. This is a hugely competitive business now. And when this promo thing gets so tiring that you begin to hate your job, it’s will be time to sit down, take a deep breath, and assess why you feel that way and what your course of action will be!  Yes, I even reached that point for a while myself.

Do you know why it is called self-publishing?  It’s because YOU fund the book yourself. Even if a wife publishes her husband’s book (like I did), yup … it’s still classed as self-publishing by all those high and mighty people (read publishers who want an exclusive on the term) who want to give out awards only to their ‘class’. Why? because they are still in the dark ages and figure a wife is always financially dependent on her husband.  In publishing, we are still in the dark ages it seems?Okay, enough said. It’s a common argument in publishing circles. Just to think about it frustrated me so much in the early days despite being told (by the staff of publishing houses and published authors) that we had sold more books than most Canadian published authors ever hoped to sell. Fans have told us for years that our books are the best and that’s good enough for us!

I have no doubt spent a hundred hours or more working on our webpages over the years … do you have one yet? That’s a must to start with and one way to start is with a WordPress blog or a website from Author’s Den. Let me tell you about the latter as it is slightly different from a blog (which you are on right now): At Author’s Den you can add your stories, poems, books, blog, newsletter, etc. It has stats so you can see how many people are visiting; you can entice people to request your newsletter and you can sell your books there as well (it hasn’t helped us but you never know! It’s an invaluable site and thousands of people visit it every day. You’ll find Robert’s site at Author’s Den here.

Have a great day!

Marketing Tips for the Frugal Self-Publisher

The role of a writer/author in this 21st century is one of hard work and fabulous rewards–not necessarily monetary rewards unless you are exceedingly fortunate, but your life will change as you attend meetings, readings, conferences etc., and meet hundreds, perhaps thousands of people who are in awe of you for even completing a book. Of course, you will also meet those who laugh with scorn (perhaps thinking why you bother because they don’t even read and can’t understand) or envy (believing you are now rich!). But trust me, your journey will be fascinating and anything but dull, for if you face the challenge squarely, it will enrich your life and also that of your readers … and best of all, they will tell you about it!

1.  Decide what YOU can do to market your own book and do it well. No matter how you choose to market your book, you have to do something … so you might as well do a good job of it. You will have a major investment in this book through time, and eventually, money. Don’t allow your book to stagnate on a shelf/ a website or in your basement.

2.  Learn the “3 Foot” Rule – talk to everyone who comes within 3 feet of you. Always carry a book, bookmark, business card or info. sheet. If they don’t buy a book, don’t be disappointed, you will be surprised how else they might help you. Don’t expect anything. Be yourself.

3.  Buy, or at the very least, read a few well-known marketing books … visit your local library or download an  ebook copy to always have with you!  I’m a huge fan of ebooks (2011) and all our books are available in all formats at  Here are a few of the classics to start you off:

Marketing Without Megabucks by Shel Horowitz
How To Promote Your Book by  Dan Poynter
The Complete Guide to Self-Publishing by Marilyn and Tom Ross

4.  On the internet, you’ll be deluged by thousands of sites with marketing tips. A small selection are on our links page found to the right (in category list). Facebook has many groups and joining Twitter has been known to be a great way to get free promotion, just don’t overdo it or your friends will untweet you 🙂

5.  Join a ‘useful’ Internet Email List (Yahoo group, etc) and subscribe to topical newsletters but be careful not to get sucked into their own marketing endeavours to sell you the BEST marketing plan ever!! Most of what they sell can be found free if you search the web.

6.  Networking with local groups is a great way to advertise for little money but membership fees need to be assessed first. Make sure the group is suitable to your needs.

7. Trade books with other willing self-published authors. A good way to pick up gifts and get your books out there.

Now get out there yourself, write, plan and then, if you decide ‘to go for it’, market that book you’ve dreamed about.

Good luck and all the best.

Google, RSS, SEO, Keywords …

Thanks to everyone for your support, nice comments and suggestions, I know some of the (suggestions) posts can be classed as spam and I deleted them but not before copying so I can remember them while not inflicting them on the rest of you 🙂  Google Adwords, I don’t think I’m going to touch (been there, done that – too time consuming & potentially costly etc). Now don’t everyone write to me about how easy it is please …; RSS – one day soon; SEO (see below); and Keywords (I’m trying, but selling fiction books is such a competitive subject). Keywords are almost a lost cause in that area but I am working on other strategies … brain works very slow on this sort of info tho so suggestion could be useful!!

I seem to have been forgetting that my focus here is to sell books, so if you haven’t discovered our fabulous novels, which are amazingly read by all ages, it’s time that you did. Our books became popular because of word-of-mouth beginning in Dec. 1998 and people come to Victoria, BC to meet my husband because their neighbour loved our books or they were coming to Victoria and their aunt said to look for him in Bastion Square. Yup, it happens all the time. Go to the tabs at the top of the page and discover Robert’s books … and they are ebooks, too! Kindle, Kobo, Sony, Barnes & Noble, iPad, and Smashwords (the latter has all formats). My next post will give more info on the style my husband, J. Robert Whittle, uses and which I follow in my editing and writing because it has been so successful … and because he won’t let me do anything else!! Hey, I thought I was the boss 🙂

Ok, that was the plug, now briefly back to what I’m doing on this blog … I discovered Builder Child Themes last night and as I had already purchased it last week, I am eager to get a new page up using this great new tool. It makes the page look classier and has a lot more, and very cool, options.

I also see that SEO can now be automated. I think I will definitely do that but not for awhile … one thing at a time. My gosh things have changed so much over the past few years (when I was too busy to even consider implementing all the new online programs). One has to be very careful how they spend their money here … I thought I was heading for retirement but now not so sure!! Back to work!

‘Leprechaun Magic’ gets a new cover

2011-03 LM_new coverI decided in my wisdom to update the Leprechaun Magic cover for the next printing. We have sold a couple thousand copies and I felt it needed a new more modern look, especially as I considered my crude moonbeam just that rather crude! So, the new print run arrived early this summer just in time for the main onslaught? of tourists.

Simone Padur, our wonderfully talented illustrator on Book 2, ‘3 On A Moonbeam’ came to our rescue once again and has produced a cute and colourful new Paddy sliding down the moonbeam and arriving on our Earth-child’s windowsill. We love it … thanks Simone!

It’s actually been on our market stands for three months and causing a lot of interest including …

Have to read right now

… this cute little 3-year-old fan whose identity shall remain anonymous. She and her grandmother, one of our biggest fans, visited me most weeks out in Sidney at the street market. One day in August, this cute-as-a-button granddaughter, decided to make herself comfortable!! Yes, she’s lying on the street ‘reading’ aloud and carefully turning the pages. Then she goes and gets another book, even the novels; her Grandma says she has favourites among them, too!

I can’t wait until she gets older and can review and tell all her friends about our books! Grandma took this photo and has allowed us to use it. Thanks Grandma!!

Yes, we’re on eBooks!

This post has been copied from the Newsletter Page on our main website at

HOT NEWS!!   EBOOKS … EBOOKS … yes, ALL OUR books are available as ebooks at Amazon/Kindle (USA, UK and Germany) and (includes Kindle but here they are DRM free). Also available at your favourite ebook store (Kobo, iPad etc.).

Yes, the big news in books these days are eBooks and we are continually being asked if our books are available as eBooks. The answer is YES and we are seeing ebook sales increasing every month, especially via Kindle! The wonderful part is that readers are now able to afford to purchase more than one book … our ebooks are all under $8 and sometimes we offer specials through Smashwords and our Facebook pages (see TIP below).

Formatting all our books for eReaders was Joyce and Tara’s project for 2010/11 and we’re happy to announce Kindle and Smashwords have them all. Smashwords has more up-to-date files as Joyce reads them again herself and tweaks those minor errors that are now easier/less costly to correct than on a printed book.

facebook_logo TIP: Visit our facebook author pages for regular news and updates. Our profiles are public so you can see them even if you aren’t on facebook.
J. Robert Whittle or Joyce Sandilands

* A note on Kindle purchases … GREAT NEWS … Kindle is now giving us full commission for all purchases from Canada and UK … as Amazon bows to pressure from International authors, we are thrilled to be able to make it easier for our Kindle customers!

I have owned my own KOBO ebook Reader (Chapters Brand) since March ’11 so I can speak from experience on this subject.  I simply love my Kobo, but it did have some issues early on and I was thankfully able to replace it with the new Kobo Touch which arrived in June. It’s a lot easier to read in bed now (no heavy books) and so easy to turn the page (you touch it very lightly). I even have several books on the go at the same time for the first time in my life. I have now read 3 novels which I would never have done by carrying a book around with me! I never waste time in a doctor’s office etc. anymore … it’s great!

Everything about the New Kobo Touch is superior to the earlier model. They have done a great job. I rarely get time during the day to read, but I have everything from novels (our own included which I have never had time to re-read!), business books, motivational books etc., and with the Touch, it always leaves you the last 5 book covers to easily open next time you turn it on.  It bookmarks your page so it opens to that page when you open each book.

This is also the solution for LARGE PRINT … people are discovering eReaders due to their ability to enlarge the text size and change the font, making it just right for people who previously needed large print books (I make mine larger too). So much easier to hold instead of a heavy book for my arthritic fingers.

Did You Know … you don’t have to own an eBook Reader … there are many FREE programs and Apps. available for computer, Smart Phones and iPods. One I recently discovered is Bookworm for all ePUB formats (not for Kindle). Kindle has their own FREE eReader. Adobe Digital Additions is great and free for ePub versions as well. I also recently found out about the iPod App for Kindle which a friend uses.